423S/424S - HIRED! Parts 1 & 2 (1941; 19m)
Short Type: Industrial
Plot: A middle-aged auto sales manager is having poor results with his staff, so he gets some advice from his hanky-wearing father.
Characters (actors unknown):
Classic Line: "The first thing Harry drilled into me..."
Classic Line: "He worked that hard with every man he hired."
Classic Line: "In fact, we hope you'll buy your next ten cars from us."
Trivia: JAMISON HANDY and his film production company, the JAM HANDY ORGANIZATION, made many shorts for CHEVROLET, many of which were in the "Direct Mass Selling" series:
Down the Gasoline Trail (1935): A musical mix of animation and live action depicts the birth, life and death of a gasoline droplet.
Master Hands (1936): A tribute to Chevrolet's craftsmen and mass production.
Chevrolet Leader News (1936)
How You See It (1936): How movies work.
We Drivers (1936; remade in 1947, 1955 and 1962): The first film addressing auto safety and good driving habits.
Conquering Roads (1937): Various American roadways before the interstate highway system are shown.
From Dawn to Sunset (1937): Chevrolet's view of the factory workers is depicted, not so coincidentally just after a successful sitdown strike earlier that year.
A Coach for Cinderella (1937): Brilliantly animated and the first Technicolor industrial film short.
Back of the Mike (1938): A visual view of actors performing in a radio program.
Color Harmony (1938): Industrial progress is shown via the transition from black-and-white to color.
1012S-A CASE OF SPRING FEVER (1940): An animated pixie named Coily teaches a man the importance of springs.
Leave It to Roll-Oh (1940): A woman's housekeeping duties are made easier by a robot. This short was made for the New York World's Fair.
Easy Does It (1940): Advances in household applicances make women's work easier. Interesting tidbits: a woman's physical labor is comparable to a man's; and there's a cross-dressing scene!
Magic in the Air (1941): Amazingly accurate in its predictions, television and home entertainment will be more popular than public gatherings, such as at movie theaters.
Drawing Account (1941): JAMISON HANDY himself presents the technical aspects of film animation.
Key to Our Horizons (1951): Propaganda showing "what was good for General Motors was good for the country." Car dealers frequently showed this short and others to customers waiting while their loans were getting approved.
American Harvest (1951): Narrated by John Forsythe, the short shows the variety of natural resources required to make an automobile.
Roads to Romance (1951): Travelogues showing visits to New Mexico and Coral Gables, Florida.
American Look (1958): Changes in modern design shows the need for new automobile models. Features the "Kitchen of Tomorrow" shown in the 1956 short 524S-DESIGN FOR DREAMING.
American Maker (1960): Innovations will effect every aspect of the future's everyday life.
Last Updated: 3/28/1999
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